Made In Cookware

At Made In I managed the creative team and supported all design and creative asset needs for a fast growing start up. I worked closely with the leadership team to define the Made In brand in a crowded cookware space and continue to curate the brand as it expands into new cooking product categories. I managed the daily work of a design team and a video team as well as worked with project management and production teams to plan and execute large scale design projects, photoshoots, short and longer form video work, and TV advertising. I did all of this while thinking forward about upcoming seasonal launches and the stories we want to tell about new products.