adidas had to launch between 5 and 30 shoes over the 2014 year. We had to create a site area that could introduce all these shoes and design a content page that gave details of each shoe. This was a difficult task that unfolded over nine months. The site was successful in creating a deep experience for viewers and is being used again for the next football buying season.
I worked with the brand art director to create the slides of the site and the landing pages that were associated with them. The brand creative came almost weekly during the football training season. Outside that intense time the content was updated monthly with both cleats and trainers.