The American Marketing Association, Portland Chapter, recently looked to the Portland creative community for not only an identity redesign but also a refreshed web presence that could function as their main source of information about the group. As the main designer, under expert creative direction, I was tasked with the design of both the identity and responsive site designs.
I worked closely with the wonderful Andy Hugelier, creative director on the project, to create an entirely new identity for the AMA Portland Chapter. We then took the identity down to a new site design that was optimized for a successful reading experience. We designed the site to scale to mobile devices easily. In all regards this was a successful project.