Military kid, Robert Griffin III released a special shoe in honor of Veterans Day. All the proceeds from this very limited-edition shoe went to Operation Renewed Hope Foundation and was available for purchase only on Twitter. This is the adidas.com marketing page where all the social media tie-in led.
I worked closely with the UX design team to achieve a solution that was usable, used the available assets in a beautiful way, and helped sell the product. I lead the design of the desktop and mobile applications and worked with the adidas brand design team to come up with an interesting way to sell this unique shoe to an exclusive audience.