Elliot Olson
I can’t help it.
I design because I can’t help it. I love having the time to think through a problem, and I love being the answer to that problem. I have been fortunate to work as a part of a talented design team since June 2008. Take a look at some of the things that have occupied my time for the past few years.
Columbia Sportswear Holiday Email Campaign
I was given the opportunity to design the holiday email campaign for Columbia Sportswear. I worked closely with an art director and copywriter to create a compelling campaign that would cross promote in store and online sales for the holiday season.
Wacom Bamboo Marketing Campaign
Wacom came to eROI with a new product and wanted to launch it in a huge way. I was part of a design team that created a microsite, email campaign, mobile site, and collaborated on unique video assets.
Climax Machine Tools Linear Mill Launch
Recently I had the opportunity to work with Climax Machine tools to help launch their revolutionary linear mill. Taking creative direction from others at Grady Britton I helped craft an integrated campaign that spanned both traditional and digital media the results of which surpassed all previous benchmarks Climax had.
Columbia Sportswear: A Timeline of Innovation
Columbia Sportswear came to eROI asking us to create a touchscreen interface that would highlight their technology from 1938 to 2011. The screens would be used at trade shows and in-store displays to highlight the proprietary technology and innovative products that Columbia creates. Part of the project was a poster design that would help tell the story where the screens were not available. All told this is one of the most rewarding projects I have worked on.
Laurelwood Brewery
Doing a website for a brewery turns out to be just as fun as it sounds. Laurelwood was open to some interesting design ideas and willing to try some new things. After fully digesting their brand I found myself having a hard time working on my other projects because this was so much fun… plus the “research” stage was outstanding.
Wacom Intuos 4 Campaign site
When Wacom Technologies came out with the new Intuos4 Pen Tablet, they turned to eROI to create a microsite that would highlight some of the main features and benefits of the new product. I created the microsite and accompanying email campaign.
Meade Lexus Pincode Campaign
Meade Lexus of Southfield, Detroit needed an online component to a pin code campaign and turned to us. Working from the “Summer of Fun” creative direction, I created a landing page and homepage graphic that invited users to enter their number for a chance to win some cash.
Travel Oregon Industry Blog
Travel Oregon, a long time client of eROI was in need of a new design for their industry-focused blog, and I was asked to create a unique, fresh look. I dove into their brand manual and used many of their assets in different ways to create a totally different look and feel for the blog.
Mingo Restaurant
Mingo west needed a simple website that showcased the interior of their restaurant, wine selection, and menu. We built a simple wordpress template to that focused the on the basic, necessary information. I was responsible for the design and custom photography on this project.
Package Designs
During school I was given 2 package design assignments that really changed how I thought about design. Both projects involved an element of brand development, label and booklet design, and a specialty package designs.
Fighting Testicular Cancer
I had testicular cancer. Then I beat it like a red headed step child! Then as my thesis work at PNCA I created this site about my experience using humor to address a younger male audience. I was given the design thesis of the year award for this site and it was my greatest achievement as a student.
